There are a few key steps I have learned over the past 4 years of blogging that have shown to be super important to taking your blog full time and earning enough income to support your life. I noticed that many of the “top” bloggers today who have been actively growing their blogs over the last decade have majorly reaped the benefits of this by building massive audiences who love and adore them and buy their products easily. But for most of us who did not start when the market was not so saturated and have only recently decided to take their blogs more seriously, the blogging game has seriously changed. Here are my top tips for making it in the blogging world today and turning it into your full time job!
1.Pick a focus/niche for your blog:
This is something that seems to be a majorly hot topic among bloggers as they seem to always have a million passions and want to talk about every single one on their blog. If you want to keep your blog as a diary to share with your friends and family, this is totally fine, but if you want to approach your blog as a business and monetize it enough for it to support your life, what has worked for me is picking a main focus or niche. The reason for this is because, you are virtually unknown in the blogosphere starting out and people do not know what you are all about. If you pick one thing or a handful (2-3) of related topics to talk about, you can more easily attract people to stick with you because they will always know what to expect from you. As time goes on and you build a greater audience who begins to know and like you, you can maybe introduce some other fun topics you like without confusing your audience. Keeping it as simple as possible makes it easier for you and for your audience so you can more easily begin building a relationship with them!
2.Identify What Value You Have to Monetize:
In order to properly monetize your blog, you need to be able to bring value to your audience apart from just sharing articles and pictures. You need to be able to provide them with something that will help make their lives better in some way. As you build an audience, themes may begin to emerge in the sense that people may start asking the same question over and over again, which could lead you to create some sort of digital product to address this. Deciding on how you want to create and deliver this value to your audience is completely up to you and the sky is the limit! The key here is doing some market research and find out what your audience would like and how you are able to fill the gap. If you want some ideas on how to find out what value you could deliver, check out this monetization guide/workbook to get started!
3. Figure Out Your Income Goal:
Figuring out your income goal goes hand in hand with creating value for your audience because you want to make sure that what ever you decide to come out with is inline with what you eventually want to make and the size of your audience. Creating and monetizing your blog doesn’t have to just be about scrapping by! If you have the ability to create a business for yourself from your blog, you want it to be you dream life! Really looking at the numbers and figuring out what it would take to create your ideal lifestyle and then working backwards to see what offerings you could create that could both serve your audience and utilize your skills is the sweet spot you want to go after. Anything is possible if you put the right game plan in place and cultivate a success mindset to reach your goals!
photo: Lisa Fotios
p.s. Come and join my brand new free community over at Bossy Woman Bloggers on Facebook, if you want to see regular live trainings from me on mindset and business to help you go from blog to biz!