When I began my own blog to biz journey, I was so overwhelmed with all of the information out there on the internet, all promoting the “right way” to build an online business. While it is super inspiring to see how other people created success for themselves, it is also so easy to think to yourself that you must do things the exact way that other people are doing it so that you can replicate their success.
Now that I am the other side of the hectic-ness of trying to figure out the best way to build my business, I can reveal to you that there in fact is no right way to do it. I have heard some amazing stories from brilliant people of how they found success and no one’s looks exactly the same. Nonetheless, there are a few key aspects that are consistent across the board that people have done to gain success and that I implement in my business!
The funny thing is, the key steps sound so simple when you break it down, but the learning curve of getting there is what can be so challenging.
Here are the top three aspects of creating an insanely profitable blog and biz:
Be Unapologetically Authentic
Showing up as yourself on online sounds like it would be easy, but when you have the eyes of hundreds, thousands, or more people watching your every move, it can be scary as hell! No one wants to look or sound dumb online, so if you have never exposed yourself before in this way, literally ALL of the fears rear their ugly head and try to knock you off your feet ( which is why I go on so much about mindset!). I have to tell you that these fears are complete crap and part of the entrepreneurial journey is stepping WAYYY outside your comfort zone and doing things you have never done before. Really giving yourself permission to show up in your blog posts, videos and social media, as unapologetically and authentically you as you can possibly be is one of the keys to success. Let people see you and fall in love with you so that they will then later be receptive to any offers that you have down the line. Also you naturally set yourself apart in the market because no one can copy who you are and if they try it won’t work – own who you are and just work it!
Show Up Everyday
This cannot be emphasized enough! People can’t know who you are if you don’t show up enough. Showing up in some way shape or form every single day is so important so that you can become visible and people get a chance to get to know you. Sometimes it may feel like you are over doing your message or over promoting but not every single person is going to see every message you put out there. Most people will miss a lot of it so covering all your bases and consistently showing up everyday will set you up for some major success.
Create Crazy Amount of Value
In addition to being authentic and showing up, you need to back these things up with some substance and value! Like crazy amounts of value! Let your audience be able to have some takeaways that they can implement in their lives or businesses right away from consuming your content or at least leave them feeling inspired or get them thinking. Giving your audience great value will open the space for them to be interested in your paid offers where you can serve them in an even greater way! Always ask yourself before posting something “how will this inspire or help people?” If you don’t have an immediate answer, go back to your content and tweak it until the amazing value is there.
p.s. Come and join my FREE Facebook Community, Bossy Woman Bloggers, for live trainings on mindset and biz tips and connect with amazing girlboss bloggers!